What Makes Us Different?

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HERBAL EXPERTISE

50+ years of health, wellness, research and care.

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SUPERIOR SOURCING

Gathering ingredients from where they grow best

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SUSTAINABLE CRAFTING

Independent, artisanal, solar-powered manufacturing

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RIGOROUS TESTING

Quality & potency assured for each & every batch

The Idea That Changed Everything

 

It started with powdered capsicum, a time-honored herb that Gene Hughes hoped to use for his own digestive health. Discovering quickly that a spoonful of capsicum was neither tasty nor convenient, Gene was in need of an innovator. Naturally, he turned to his wife, Kristine. Her solution: Capsules!

 

It may seem simple today—filling capsules with herbs for holistic, daily use—but that kitchen table endeavor in 1972 sparked Nature's Sunshine, the first company encapsulating herbs, making the power of nature more accessible and convenient for anyone, anywhere. Together, the Hughes became pioneers of the modern supplement industry.

Gene & Kristine Hughes

Our Values

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NURTURING NATURAL HEALERS

Growing the community of holistic healers, naturopaths and traditional health enthusiasts 
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SUPPORTING FARMERS & COLLECTORS

Partnering with those who care for our planet, for the plants that help us thrive
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PROTECTING NATURE

From solar-powered facilities to minimizing waste, our goals for sustainability are our guiding light
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OUR BRIGHT FUTURE

With your health and our planet in mind, we aspire to become nutritional company of the future 
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ELEVATING OUR PEOPLE

We champion diversity, inclusion and equity throughout our company and community 
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UNCOMPROMISED QUALITY

Through scrupulous sourcing, artisanal crafting, and rigorous testing, out reputation is earned with care

We Scour the Earth for the Best Ingredients

Watch the video below to learn why we source Beta vulagaris all the way from Qinghai-Tibet:


Don’t Take Our Word For It

Our crafting facilities and practices have earned the following certifications, validating our unwavering commitment to product purity and overall quality:

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Carefully Crafting Excellence

From our very own solar-powered facilities, you can expect the highest-quality supplements always.

 

As artisans, we ensure the purity and potency of every small batch we craft, valuing your trust, your health, and our planet.

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By The Numbers

100%

Solar-Powered Manufacturing Facility

ZERO

Waste-to-Landfill, US Distribution Centers

50+

Years of Manufacturing Experience

600+

Quality Control Test Capability

300+

Unique Botanicals Ethically Sourced Ongoing

100%

Quality Guarantee

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Born in the Wild.
Proven in the lab.

Every batch we craft undergoes rigorous quality testing, allowing us to guarantee the purity and potency of our supplements. As the Herbal Experts, we employ validated testing methods, using state-of-the-art equipment, for your health and peace of mind.

Our Partnerships

In our efforts to promote responsible sourcing, education, and supplier engagement in our industry, we are participating members of a number of trade associations and sustainability-rated organizations.

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